OUR STORY

Hey there! 👋 We’re Maxi and Kili – the couple behind LOST – CLOTHING, an independent streetwear brand born out of passion, late-night ideas, and a love for fashion that actually feels like you.

Our goal? To create casual, cool styles that look good on everyone – pieces that you can throw on and instantly feel confident in. We’re building more than just outfits — we’re building vibes.

We’re not some faceless fashion giant. We’re a small team of two (yep, couple goals 💥), on a mission to launch Austria’s first big, successful streetwear brand. Sounds bold? We think so too — but that’s the fun part.

So why “LOST – CLOTHING”?

Because honestly? We’re often a little lost — whether it’s in life, what to eat for dinner or just finding the right socks. But somehow, we always end up on the right path. And that’s exactly what we want for you:

Even if you’re feeling a little lost, you can always find your way — especially when it comes to finding your style.

From gym sessions 💪 to lazy Sundays ☕ to that meeting you forgot was today 💼 — we’ve got the perfect outfit for every situation.

Sporty, chill, or business(ish)? You’re covered.                       

So come get LOST with us — and be part of a journey that’s equal parts fashion, freedom, and figuring things out.

Let’s make Austrian streetwear iconic. Together.